Best B2B Lead Generation Tools in 2023. Both Free & Paid.

Top 7 Best B2B Lead Generation Tools to Use in 2023

Best B2B Lead Generation Tools. Looking for free lead generation tools that can help you get clients, and business leads to make your business skyrocket? Then you are at the right blog post. Here, we have listed around the 7 best b2b lead generation tools that you can use to grow your business.

So greetings to business owners, individuals, or anyone reading this blog post on best b2b lead generation tools. If you are looking for a way out to get leads for free. I have listed the top 7 best b2b lead generation tools that you can use to get leads. The best part about these 7 best b2b lead generation tools is that they provide a free plan too.

So no matter if you don\’t want to pay first instead you can try these best b2b lead generations tools with their free and trial plans.

Firstly, let us know what is lead generation.

What is Lead?

In digital marketing simpler terms, a lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

What is Lead Generation?

In digital marketing, lead generation is the initiation of consumer interest or inquiry into the products or services of a business. It\’s a technique used to search for people who may be potentially interested in your services or business and get in contact with them to communicate further and convert it into a deal or business.

This is not limited to business only but the lead can be a user to use your software, lead can be a reader to read your blog post, lead can be a client or customer or consumer to buy your service or product, lead can be a student to buy your course, a lead can be anyone to a targeted destination.

We can classify leads into 2 major categories i.e. B2B (Business to Business) leads, and B2C (Business to Client) leads. In this blog, we have talked about B2B lead generation as the post title says \”best b2b lead generation tools\”. But don\’t worry, you can read here about B2C leads: Yet to be posted.

What are the challenges that B2B marketer face?

B2B or \”Business to Business\” marketing is a complex phenomenon. Long sales cycles, lead nurturing processes and an array of CRM tools can confuse you while scaling your business. But don\’t worry. We have listed some tools here that you can use to tackle the challenges.

• Qualifying potential leads and their contact information.
• Tracking leads effectively.
• Understanding the use of mobile in conversion paths.
• Quantifying leads from content marketing.

In the world of technology, digital marketing strategy, tools, and everything is evolving and expanding. Coming with new tools and technology. B2B marketers need to be focused on the best tools that can drive quality results, as quickly as before the competitors.

Why use Lead Generation Tool?

As it says in its definition, lead generation helps you find people who may be potentially interested in your services or products, or business and get in contact with them to communicate and discuss further. Lead generation tools help you increase brand awareness, attract more targeted and qualified leads, and close more sales deals for your business, products, or services.

Lead generation tools can boost your business faster and more accurately. Most business owners and individual service providers use lead-generation tools to get more sales, clients, and customers to their products and services.

7 Best B2B Lead Generation Tools

The term B2B stands for \”Business to Business\” which clears it that B2B leads are business-to-business leads. From one business to another. We have mentioned the 7 best B2B lead generation tools that you can use paid and also use free of cost and get the advantages of b2b lead generation. We assure you that you will be benefitted from using these freemium best b2b lead generation tools.

We have used many tools so far like Google My Business, Google Merchants, and Social Media Platforms like Facebook, Instagram, TikTok, YouTube Shorts, your own company website, etc are amongst the best b2b lead generation tools and free tools available that can generate leads for your business. It requires some effort though.

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However, in this blog post, we have sorted the top 7 best lead generation tools that provide free plans too. So let us go through them one by one.

Hootsuite

Grow your reach and get more business with social media.

Hootsuite is a well-known social media scheduling tool. You can schedule content in advance. However, I want to talk about finding business opportunities and interactions using Hootsuite. It\’s best for marketers who use social media extensively.

The main use of Hootsuite is scheduling social media content and interacting in conversations. If you understand what your potential leads might be sharing on social media, you can start conversations with them using Hootsuite.

Hootsuite offers 4 pricing plans. You can buy any of the plans which are affordable for you and your business. The pricing plans are mentioned below-

• Professional – ₹1,915/m
• Team – ₹7,540/m
• Business – ₹45,000/m
• Enterprise – Custom

It also offers up to 3 social networks integration for free. You can check out their latest pricing plans here.

Snov.io

Use Snov.io to scale your business and engage leads better with the sales toolbox and CRM platform that deliver excellent growth.

Snov.io is an excellent all-in-one sales platform built with revenue growth in mind. You can start using it for free! Fill your funnel with quality leads and carry them to conversion easier with Snov.io!

No card required | Quick set-up | Award-winning customer care

Snov.io is trusted by 130,000 companies in 180+ countries so far. Each tool of Snov.io is a powerful solution to a specific sales problem. When used together, they\’re a game-changer.

These are the reasons we consider Snov.io as one of the best B2B lead generation tools.

Some tools are mentioned below:

• Email Finder
• Drip Campaigns
• Email Verifier
• Email Warm-up
• Sales CRM
• Email Finder Extensions

It has features that help to get your targeted leads and offers integrations with over 5,000 tools to make your workflow easier.

Snov.io offers affordable pricing plans. It can be an affordable price for businesses. It comes with 4 major plans.

• Trial – $0
• Starter – $30/m
• Pro – Minimum $75/m & Maximum 554/m
• Custom – Starting $999

Each plan has its limitation, but the trial plan is free to join. It gives you 150 free credits per month. No credit card is required to sign up and start the trial. Visit the pricing plan of Snov.io for the latest pricing. Snov.io Pricing.

Apollo.io

Apollo.io is one of the best b2b lead generation tools. It\’s an excellent digital marketing tool that can help you to find fresh B2B contact info, track emails, connect with buyers, and more for free. You can search, engage and convert over 250 million contacts at over 60 million companies with Apollo’s sales intelligence and engagement platform.

No credit card is required to sign up.

Over one million sellers at 160,000 companies hit their number with Apollo.io. Appolo.io is loved by sales and marketing professionals.

Providing fresh and accurate data. Over 150 million verified emails & mobile numbers. Data is refreshed more frequently than other vendors.

Making GTM (Go to Market) simple. Use as an all-in-one platform or integrate with your favorite CRM and Sales Engagement tool.

Free to start, low commitment. Appolo.io has price plans that fit your budget. Start monthly or go all-in annually. Or just use it for free.

These are the reasons we consider Apollo.io as one of the best B2B lead generation tools.

Benefits of Appolo.io

• Search & Engage – Search and target over 250 million prospects with laser precision. Engage them in automated workflows in our all-in-one platform or via other sales engagement tools.
• Analyze & Optimize – Make data-based prospecting decisions based on split tests and sales analytics or let our recommendation engine find the next prospect for you.
• Enrich & Cleanse – Automatically enrich your CRM and Marketing automation system in real-time with our data and over 200+ data points for scoring and routing.
• Apollo Chrome Extension – Prospect verified email addresses and phone numbers directly from LinkedIn and use Apollo Anywhere to identify new target accounts.

Apollo.io also has 4 major pricing plans. They are affordable and you can check them out. Four major plans are-

• Free – $0
• Basic – $39/m
• Professional – $79/m
• Organization – $79/m

Each plan has its own limitation. Appolo.io\’s free plan of Apollo.io offers unlimited Email credits and 10 export credits/per month.

Apollo.io also provides a 14-day free trial in basic and professional plans, including 50 lead credits per user. Visit Apollo.io’s pricing plans for the latest pricing.

SalesQL

Use SalesQL to prospect and reach out to future customers with SalesQL\’s enriched B2B contact details. Lookup tool to find anyone\’s direct, business email addresses & phone numbers.

SalesQL is an excellent Linkedin email finder and B2B lead-generating tool that can help you to supercharge your LinkedIn prospecting.

You can build accurate lead lists by saving prospects and finding contact information at scale. SalesQL extracts & enriches more than 40 data points per contact.

You can send high-quality leads where you need them. SalesQL integrates with many apps including the most popular CRM, outreach, and productivity tools.

These are the reasons we consider SalesQL as one of the best B2B lead generation tools.

Major products of SalesQL are –

• LinkedIn Email Finder – Find emails on any LinkedIn profile.
• Export LinkedIn Contacts – Build an accurate prospects list.
• Integrations – Send your leads where you need them.

SalesQL also offers 4 types of plans. You can check them out and purchase one which is affordable for you and your business. Plans are mentioned below –

• Free – $0
• Starter – $39/m
• Advanced – $70/m
• Pro – $119/m

Each plan has its limit to using the SalesQL. Its free plan offers 50 credits/per month and includes contacts manager direct & company emails. Visit SalesQL to learn more about SalesQL pricing.

Kendo Email App

Connect with the people relevant to you.

Kendo is one of the best b2b lead generation tools that will help you find and verify business and personal email addresses and phone numbers, so you can connect with the ideal prospects for your business. Using Kendo, you will find the most extensive and accurate data. Over 60,000 customers love kendo.

Why do over 60,000 customers love Kendo?

Get to top prospects faster – Find personal and business emails and phone numbers of your prospects. Save LinkedIn leads with enriched data in a single click, use Kendo bulk search, or scale up your prospecting with Kendo\’s powerful API to build quality targeted lists. LinkedIn, Sales Navigator, and Recruiter are supported.

Connect with the right people at any Company – Enter your domain or company name and instantly find the right contacts. Can\’t find private emails with Hunter.io email finder? Try Kendo, the only email-hunting tool that provides personal and business emails.

Access the most extensive and accurate contact data – With over 150 million verified personal and business emails and mobile numbers, Kendo provides the best data accuracy – over 150 million accurate phone numbers & emails.

Pay less or stay on a free plan forever – Get 50 credits every month with Kendo free plan. Upgrade with no commitment to any premium plan – you can cancel or change your subscription at any time.

These are the reasons we consider KendoMailApp as one of the best B2B lead generation tools.

KendoEmailApp offers five pricing plans. You can buy any of them which is affordable for you and your business. The pricing plans are mentioned below with their respective prices –

• Free – $0
• Starter – $17/m
• Premium – $34/m
• Professional – $54/m
• Corporate – $123/m

Each plan has its own limit and feature usage. The free plan offers 50 free credits each month, forever, by signing up on KendoEmailApp. Please visit KendoEmailApp for the latest pricing plans -> KendoEmailApp pricing.

Scrap.io

Easily find professional email addresses.

Scrap.io is an email lookup tool trusted by 2,000,000+ professionals from all industries. Find verified professional email addresses from Linkedin in seconds. Collect essential business data and connect with people that matter.

Some of the major features of Scrap.io

Email Research – Find the email addresses of any professional in bulk from Linkedin and launch your email outreach campaign instantly.

Data Enrichment – Enrich your email lists with access to millions of up-to-date business data and professional email addresses.

Accuracy – Build segmented email lists with a high deliverability rate and relevant business information for targeted campaigns.

Automation – Let the power of automation generate emails and push them to your CRM or email service while you focus on closing.

You can use the Scrap.io extension to turn your browser into an email search tool. Supercharge your prospecting pipeline with qualitative data. You can find verified email addresses on LinkedIn and Sales Navigator and discover companies\’ essential information, employees, and emails directly from websites.

These are the reasons we consider Scrap.io as one of the best B2B lead generation tools.

Skrapp.io also comes with five pricing plans. You can purchase any of them which is affordable and suitable for your business. The price plans are listed below –

• Free – ₹0
• Starter – ₹2,999/m
• Seeker – ₹7,699/m
• Enterprise – ₹15,999/m
• Global – ₹19,999/m

Each of the plans has its own limit. The free plan of Skrapp.io offers 50 free email credits every month, and forever, by signing up. Visit Scrap.io for the latest pricing plans -> Skrapp.io pricing.

Hunter.io

Hunter is one of the best b2b lead generation tools that lets you find professional email addresses in seconds and connect with the people that matter to your business. It is used by 3,000,000+ professionals and chosen by leading companies.

You can get the email addresses behind any website.

The Domain Search provides a list of the people working in a company with their names and email address, all found on the web. With 100+ million email addresses indexed, effective search filters, and deliverability checks, it\’s Hunter\’s most powerful email-finding tool.

Some of the major products of Hunter.io

• Domain Search – find the email address of a company
• Email Finder – Find the verified email address of any professional.
• Email Verifier – Verify email address validity with the most complete email checker.
• Campaigns – Easy-to-use cold email software. Send cold emails and schedule follow-ups, all from your Gmail or Outlook account. It\’s free.
• Integrations – Connect Hunter to your favorite application and grow your outreach faster.

For these reasons, we consider Hunter.io as one of the best B2B lead generation tools.

Hunter.io offers 5 pricing plans. You can choose an of them according to your needs and suitability for your business. The pricing plans are listed below-

• Free – $0
• Starter – $49/m
• Growth – $99/m
• Pro – $100/m
• Business – $399/m

Each of the plans has its own limit. The free plan of Hunter.io offers up to 150 requests per month. Visit Hunter.io for the latest pricing plans -> Hunter.io pricing.

Conclusions

Here in this blog post, we have listed the 7 best b2b lead generation tools that we think can be beneficial and useful for your next lead generation campaigns. There are thousands of lead-generation tools that can help you generate more leads. As a B2B business owner/marketer, first you need to understand these points

• Who is your ideal customer?
• Which digital platform do they use?
• Are they active on LinkedIn?
• Do they read blogs for educating themselves?
• How to attract them to the top of your funnel?
• How to take the lead nurturing process further?
• How to connect them or keep them intact/recurring?

These free tools will help you generate more leads that are qualitative in nature. We hope you find this post helpful and informative. We’d love to know what you think of them. Also if you have any other tools then please help us expand the list of the best b2b lead generation tools by commenting about the tool below. We will add that tool to the list of best b2b lead generation tools in the future.